A report released on Monday by Retail Excellence, which monitors online sales trends in Ireland, confirms there has been a 60% YOY increase in mobile browsing activity in December 2017, when compared to the same period in 2016.
The Retail Excellence/StudioForty9 ‘eCommerce Dashboard Report’ is a monthly publication which has proven to be an invaluable tool for all retailers trading online. The report calculates key online metrics and allows retailers to benchmark their performance within their individual sector.
The report also shows desktop conversion rates decreased by 3% with the average quantity ordered across all devices (desktop, mobile and tablet) also falling by 16% YOY, which Retail Excellence attributes to the success of Cyber Week.
The Pharmacy sector again recorded the highest desktop conversion rate of over 3% and almost 2% across mobile devices. This sector has continually displayed strong growth online over the past 12 months.
David Campbell, eCommerce Manager at Retail Excellence said, “The data produced by our Dashboard Report gives an excellent insight into the current state of play within the Irish online marketplace and is one of our key supports offered to Irish retailers trading online”.
“With continued growth across mobile devices this will play a crucial role in the development of 2018 digital marketing strategies by retailers across various sectors. Retailers need to embrace omnichannel opportunities in order to reach out to consumers both within Ireland and further afield. With over e600 billion expected to be spent by European consumers online in 2018 it is clear that retail is now a huge global opportunity for retail entrepreneurs” David Campbell concluded.
