Blackwater Motors Fermoy joins the CUPRA tribe

CUPRA Ireland is pleased to announce the appointment of Blackwater Motors as its newest official dealership partner, strengthening the brand’s presence in the south of Ireland. This partnership comes as CUPRA continues to gain momentum, with Irish sales up 28% year-on-year.

Founded in 1991, Blackwater Motors has grown into one of Ireland’s most respected automotive retailers. Today, the group represents Volkswagen, Volkswagen Commercial Vehicles, Audi, and SEAT across multiple showrooms in County Cork, and also provides Škoda aftersales services. The addition of CUPRA to its portfolio marks an exciting new chapter, further expanding the group’s progressive brand offering.

As an official CUPRA retailer, Blackwater Motors will now offer the full CUPRA model lineup, including a range of petroldieselplug-in hybrid and all-electric powertrains. Leading CUPRA’s electric ambitions are the CUPRA Born – the brand’s first fully electric model – and the striking new CUPRA Tavascan, an all-electric SUV coupe that blends performance with cutting-edge design. 

For customers seeking high-performance versatility, CUPRA also offers a dynamic selection of models such as: CUPRA Formentor – the brand’s flagship crossover, the

CUPRA Leon – known for its sporty character and versatility, and the CUPRA Terramar – the latest addition to the range, a bold new SUV.

Niall Cotter, Head of Operations at Blackwater Motors, commented: “We are absolutely thrilled to add CUPRA to the Blackwater Motors family. CUPRA’s bold design, innovation, and performance perfectly complement our existing portfolio. We look forward to introducing this exciting marque to our customers and building a strong presence for CUPRA in Cork.”

Gaspar Alcaide, Brand Director of CUPRA Ireland, added: “We’re very pleased to welcome Blackwater Motors to the CUPRA network. Their reputation for excellence and deep roots in Cork make them an ideal partner as we continue to grow CUPRA’s footprint across Ireland.”