Cedar Motors is proud to announce the official launch of the iconic Alpine brand in Ireland, with an exciting debut earlier this week at Mondello Park.
The launch features two standout models: the timelessly engineered Alpine A110 2-seater sports car and the all-electric A290, European Car of the Year 2025, offering Irish drivers a unique blend of heritage, performance, and cutting-edge innovation.
Bringing Alpine to Ireland signals a bold new chapter for Cedar Motors Distribution, which already represents trusted brands like Renault, Dacia, and Nissan across the country.
“This expansion reflects Cedar Motors’ commitment to broadening the Irish automotive landscape with brands that offer not only quality and reliability, but also character, excitement, and innovation” – Seamus Morgan, Managing Director, Cedar Motors.
Originally founded in 1955 by Jean Rédélé, Alpine’s heritage is deeply rooted in motorsport, particularly in rallying and Formula 1, which has shaped its identity as a performance driven brand.
Reborn and revived under the Renault Group in 2018, Alpine has continued to focus on innovation and driver engagement, integrating advanced technologies from motorsports into its road cars. This racing pedigree still influences its designs today as the brand aims to combine heritage, performance and cutting-edge EV technology in its future models.
The launch of Alpine in Ireland is headlined by the arrival of two exciting models: the A110 and the A290.
The A110, known for its lightweight design and mid-engine layout, reimagines the spirit of the iconic Berlinette with a modern blend of agility, refinement, and driving purity.
Alongside it, European Car of the Year 2025, the all-new Alpine A290 makes its long-awaited debut — a bold electric hot hatch that distils Alpine’s motorsport heritage into a compact, everyday performance car.
Designed for drivers who value innovation, style, and sustainability, the A290 delivers a dynamic driving experience with a distinctive Alpine edge. With pricing starting from €36,690 (including SEAI grant) it offers an accessible entry point into the world of premium performance and luxury brand ownership.
From the 1st of July, the Alpine range will be on display in the Alpine Store at Dundrum Town Centre, providing customers and enthusiasts the opportunity to experience the cars up close in an exciting, contemporary setting.
Test drives and vehicle sales will be available through Windsor Motormall in North Dublin, Alpine’s official retail and service partner in Ireland, ensuring a premium experience from first impression to ownership.
This year also marks the 70th anniversary of the Alpine brand and looking ahead the brand plans a fully electric future with its 100% electric “Dream Garage” concept which will see the brand have 7 fully electric vehicles by 2030.
Alpine’s “Dream Garage” includes the A290, the A390 electric Sport Fastback with 470 bhp, coming to Ireland in 2026.
These models will carry forward Alpine’s DNA while embracing the demands of modern mobility offering zero-emissions driving without compromising on emotion, design, or dynamic performance.
Alpine will appeal to a wide range of Irish motorists – from driving enthusiasts and motorsport fans to forward-thinking customers looking for something distinct from the mainstream.
It’s a brand for those who appreciate engineering excellence, striking design, and the thrill of the drive – all wrapped in a vision for a cleaner, more exciting automotive future.
Check out www.alpinecars.ie for test drives and orders and visit the Alpine Pop-Up Store on Level 1 at Dundrum Town Centre from 1st July.
