Eight beef buyers from South Korea were hosted on a week-long tour of Ireland last week by Bord Bia, visiting beef farms and meat processors. The group, which included leading meat importers and distributors from South Korea, followed a busy itinerary designed to give them an understanding of the capabilities of Irish beef suppliers and the sustainable practices on Irish beef farms.
Following visits to meat processors, the buyers enjoyed a tour of John Purcell’s farm near Golden, County Tipperary on Wednesday, July 17th.
“We’re pleased to welcome these influential buyers to Ireland to learn more about Irish beef production across the supply chain,” remarked Joe Moore, South Korea and Japan Manager with Bord Bia. “We have been building ties with Korean buyers over many years, aided by EU co-funded campaigns and trade missions. By inviting buyers to Ireland, we demonstrate Ireland’s commitment to the Korean market while helping to build long lasting commercial relationships.”
Full story in this week’s Print & Digital Edition
